Early this year, in March 9, 2009 to be specific, I posted a blog entitled "Entrecard, Hacked?" In that post, I exposed the attempt by someone who injected a CPC ad into our inboxes. I discovered the ad when, in the course of making my daily drops, I clicked on the EC card and the landing page led me to a site which happens to be a cpc ad on Social Sparks. I raised the impropriety of the matter with Entrecard and Social Sparks, both of whom denied any knowledge of the matter. Social Sparks immediately promised to ban whoever was behind it while Entrecard apparently pulled the plug on it. I never saw the ad again in my inbox.(Read my post on this!)
Today, it is happenning again...and this time, it appears it is with the blessing of the Entrecard Administration if not done by themselves. For the past two days, an EC card which uses an image of a sexy girl, has been appearing on my drop inbox several times in one day ( 2 times so far on November 28 and 4 times on November 27). The landing page of this EC card goes to "Blog Production:Software" which is clearly a network marketing site and has a lot of cpc and cpa ads on it. I checked the site out on Entrecard and it does not exist. That is probably the reason why the site does not display an EC widget.
The most disturbing thing is the ad can appear more than once in your drops inbox. Legitimate members of Entrecard can drop only once on any EC member's site. So apparently, this can only be done by EC Administrators or with their blessings.
This is my inbox on November 28: (Notice the ad appearing twice)
This is part of my Inbox for November 27:(notice the ad appearing 3 times) It appeared again on the next page of my November 27 inbox for a total of 4 appearances in one single day.
The suspicious EC card leads to this landing page which is a network marketing site:
There are network marketeers who are legitimate members of Entrecard. There is nothing wrong with that. They drop on your sites and we reciprocate the drops they make. But for a non-member's link to appear on your inbox, and more than once at that.....something is terribly wrong. If this link is a cpc (cost per click) ad, then whoever placed the link must be making loads of money from the clicks made by unsuspecting EC members who merely wanted to reciprocate the drops made on them. If this is a cpa (cost per action) ad, then it is getting free advertising. And if any unsuspecting EC member happens to subscribe to any product or service in the landing page, then whoever placed that link will be making loads of money!
I recieved a lot of flak from some of my Entrecard friends when I defended Entrecard in the issue of sposored ads before. My contention then was Entrecard needs to earn revenue for the upkeep of their servers and other maintenance work and services. But to hoodwink its members by slipping cpc and cpa ads into the inboxes is totally unacceptable.
I am prepared to be banned by Entrecard because of this expose. Never the less, I am exhorting all Entrecarders to be vigilant against this scrupulous scheme and expose all Entrecards which are mere cpc ads!
For now don't click on this card when you see it on your inbox: