Highly criticized, sometimes maligned, Izea's K Mart Shopping Spree Campaign turned out to be a huge marketing success and set new standards against which social media specialists worldwide will now have to gauge their own campaigns.
Izea's success can be attributed to the fact that it was done by bloggers for other bloggers...and, the key world for this successful campaign came in a five-letter word - TRUST!
Consumers tend to believe more what other consumers say about a product than what corporate advertising peddle to them. The sponsored bloggers who participated in Izea's K Mart campaign were K Mart shoppers themselves and what they wrote about just naturally spread like wildfire among other bloggers thus, giving K Mart an unprecedented exposure and increased patronage. Watch the slide below (Izea/K Mart Case Study) if you don't believe what I mean. See what some of the participating bloggers in this campaign had written. Review the metrics yourself. Then, you'll know what I mean.
The Izea/K Mart campaign definitely attracted more shoppers to patronize K Mart outlets but much more than that, the campaign made the shoppers become more aware of K Mart's other special offers like the 'Lay Away Plan' and "Gift Ideas Under $25" which otherwise they would not have paid much attention to.
With this campaign, Izea has again proven itself to be a force to reckon with when it comes to social media marketing! Take a closer look at Izea's Social Media Case Study and you'll know the metrics of the campaign serves as proof to this contention!
Social Media Case Study
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I think this was a super idea and I am happy to hear that if gave K-Mart more exposure. Sounds as though it helped many shoppers too. Good post!
ReplyDeleteEddie Garcia
eddiegarcia08@gmail.com
With everyone so white knuckled with their money these days it's interesting hearing about how retailers are getting more and more creative. It's actually becoming increasingly popular to let consumers dictate the value of a brand by getting them involved by posting blogs, making videos, writing reviews, etc. As you mentioned, it ends up being beneficial for retailer and consumer alike. I'm sure we'll see a lot more of this.
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