After nine years of continuing political and moral decadence under Arroyo, the nation now look up to Noynoy for that much awaited new hope! Now, only a COMELEC instigated electronic 'dagdag-bawas' can stop him now!
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Showing posts with label noynoy aquino. Show all posts
Showing posts with label noynoy aquino. Show all posts
Saturday, April 24, 2010
Only An "Electronic Garci" Will Stop Him Now
After nine years of continuing political and moral decadence under Arroyo, the nation now look up to Noynoy for that much awaited new hope! Now, only a COMELEC instigated electronic 'dagdag-bawas' can stop him now!
Saturday, April 3, 2010
Murphy’s law and Manny Villar
I am re-posting this article by Mr. Greg Macabenta, even without his prior permission as the article gives a candid and truthful view of Manny Villar's campaign strategy which I feel everyone must ponder!
Posted on 08:31 PM, March 30, 2010 On Business World
Ad Lib -- Greg B. Macabenta
There’s an axiom in advertising that says, a great campaign can expose a bad product faster -- because it persuades people to try the product sooner and to find out how bad it is. It looks like this axiom is being proven true in the case of would-be-president-of-the-poor Manny Villar.
One of my closest friends in advertising created Villar’s OFW commercials when he was just beginning to water the seeds of his presidential campaign. Apparently, the creative strategy worked, because Villar began to close the gap with VP Noli de Castro who, at the time, appeared to be formidable as a "presidentiable" in all the public opinion surveys.
But on one of my visits to Manila, I learned that my pal had quit on Villar. Apparently, he didn’t appreciate the way Villar had hired a host of creative consultants and political advisers, armed with a variety of bright ideas that violated the cardinal rule for an effective campaign, namely, single-mindedness.
At any rate, Villar apparently listened to his new creative brain trust and, together, they came up with some very impressive commercials, based on some very bold claims, expressed in very memorable language.
To solidify Villar’s positioning as the "champion of the poor," they concocted the line, "Nanggaling sa hirap. Tumutulong sa mahihirap." (From the poor. Helping the poor.)
To portray him as the role model for the upward-striving masses, they attributed his rise "from poor boy to billionaire" to "Sipag at Tiyaga." Industriousness and diligence. Yes, indeed, what better formula for success?
And to really, truly, effectively, dramatically, and memorably drive home the point, they created the gems:
"Nakaligo ka na ba sa dagat ng basura?" (Have you ever bathed in a sea of garbage?) and "Nakaranas na ba kayong...mamatayan ng kapatid dahil wala kang perang pampagamot, wala ka namang magawa?" (Have you experienced the death of a sibling because you had no money for medicine and you could do nothing about it?"
No soap opera writer could have spun greater tearjerkers.
And that was not all. Armed with such fantastic creatives, Villar decided to make sure that every man, woman, and child in every corner of the archipelago would have an opportunity to see these products of communications and creative brilliance.
"Pour it on," Villar must have ordered his media buyers. "Saturate Wowwowwee. Tell Revillame to raffle off houses and bundles of cash. Shoot a Dolphy testimonial. Ask Pacquiao to sing a jingle."
And Villar must have added: "And do a pool of commercials starring me -- the poor boy who made good -- surrounded by the people I love. The POOR!!!"
Strangely, the one campaign theme that Villar’s creative and political consultants did not touch was the most obvious, for someone desiring to replace Gloria Macapagal-Arroyo: what he would do about the much-reviled Arroyo upon assuming office. While his rivals all vowed to throw the book at her, Villar said nary a nasty word.
And so, the Villar armada blitzed the media. And, as expected, his poll numbers went up and up and up until he came up to a statistical dead heat with Noynoy Aquino.
But then, in the cruelest traditions of Murphy’s law (If something can go wrong, it will), things began to unravel.
Villar’s Senate colleagues pursued accusations against him of using his power and influence as speaker of the House of Representatives and as Senate president to provide undue advantages to his business interests. Among others, the C-5 extension public works project translated into billions drained from the national coffers and poured into Villar’s bank account.
Some nasty punster then came up with an alternative to "Sipag at Tiyaga" -- "C5 at Taga." The last word being a Tagalog idiom for an illicit profit.
Then other punsters went to town, creating funny versions of his "bathing in garbage" story and the one about being so poor, his brother died from lack of medicine.
Some digging into Villar’s background exposed these stories as the product of a copywriter’s over-imaginative mind. That, by itself, violated a cardinal rule in advertising: Make sure your puffery can be supported by facts.
Then stories of land-grabbing and questionable get-rich-quick schemes began to surface. And all Villar and his apologists could do was to dismiss the accusations as "politically motivated."
And for the coup de grace, another punster added two and two together -- namely, Villar and Arroyo -- and concocted the name, Villarroyo. And for the final flourish, they changed his name to Money. MONEY VILLARROYO.
As if that was not enough, the law of unintended consequences has come into play. Villar’s billions in media spending has begun to bother the simple minded masses. "How does he expect to recoup all of that investment???" they have now begun to ask.
If you know something about communications jujitsu or the technique of using your opponents strength against him, then you must agree that this is exactly what has been inflicted on Manny Villar.
The latest SWS survey tells us that Noynoy Aquino, who has not been spending as much as Villar, has surged ahead with a 9-point spread, caused mainly by a significant dive in Villar’s poll ratings. Another survey, this time by Manila Standard, shows an even bigger spread of Aquino: 13 points.
In the face of all these, what are Villar’s options?
OPTION ONE: Fire his creative brain trust. In fact, burn them on a stake for not allowing facts to get in the way of their fiction.
The trouble with that is, Villar can’t be sure that the replacement will be better. In fact, at this stage of the campaign, all the creative brains-for-hire in Manila are already busy on the campaigns of other candidates.
OPTION TWO: Fire the columnists, newscasters, and commentators in the Villar payroll. Apparently, these folks have lost all credibility and anything they say FOR Villar is taken AGAINST him by the public.
The trouble with that is, these AC-DC journalists (attack-and-collect, defend-and-collect) will probably be merrily writing for another batch of presidential candidates the next day. Maybe, Villar should just pay them to STOP WRITING and STOP TALKING.
OPTION THREE: Ressurect Garci and Lintang Bedol and bring back the Hamburjer Man into the Comelec.
Of course, there is a FOURTH OPTION, which Villar may not fully appreciate. And this is the possibility that Gloria Macapagal-Arroyo may have been stringing him along and really has no intentions of handing over the presidency to him. There is a Tagalog phrase for that: "Ginigisa sa sariling mantika." (Frying him in his own lard).
Meanwhile, to revive his spirits, Villar may want to seek the counsel of his Holiness Mike Velarde, who could advise him in impeccable English: "Strong your heart, for in the long of time, you will success!"
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Posted on 08:31 PM, March 30, 2010 On Business World
Ad Lib -- Greg B. Macabenta
One of my closest friends in advertising created Villar’s OFW commercials when he was just beginning to water the seeds of his presidential campaign. Apparently, the creative strategy worked, because Villar began to close the gap with VP Noli de Castro who, at the time, appeared to be formidable as a "presidentiable" in all the public opinion surveys.
But on one of my visits to Manila, I learned that my pal had quit on Villar. Apparently, he didn’t appreciate the way Villar had hired a host of creative consultants and political advisers, armed with a variety of bright ideas that violated the cardinal rule for an effective campaign, namely, single-mindedness.
At any rate, Villar apparently listened to his new creative brain trust and, together, they came up with some very impressive commercials, based on some very bold claims, expressed in very memorable language.
To solidify Villar’s positioning as the "champion of the poor," they concocted the line, "Nanggaling sa hirap. Tumutulong sa mahihirap." (From the poor. Helping the poor.)
To portray him as the role model for the upward-striving masses, they attributed his rise "from poor boy to billionaire" to "Sipag at Tiyaga." Industriousness and diligence. Yes, indeed, what better formula for success?
And to really, truly, effectively, dramatically, and memorably drive home the point, they created the gems:
No soap opera writer could have spun greater tearjerkers.
And that was not all. Armed with such fantastic creatives, Villar decided to make sure that every man, woman, and child in every corner of the archipelago would have an opportunity to see these products of communications and creative brilliance.
"Pour it on," Villar must have ordered his media buyers. "Saturate Wowwowwee. Tell Revillame to raffle off houses and bundles of cash. Shoot a Dolphy testimonial. Ask Pacquiao to sing a jingle."
And Villar must have added: "And do a pool of commercials starring me -- the poor boy who made good -- surrounded by the people I love. The POOR!!!"
Strangely, the one campaign theme that Villar’s creative and political consultants did not touch was the most obvious, for someone desiring to replace Gloria Macapagal-Arroyo: what he would do about the much-reviled Arroyo upon assuming office. While his rivals all vowed to throw the book at her, Villar said nary a nasty word.
And so, the Villar armada blitzed the media. And, as expected, his poll numbers went up and up and up until he came up to a statistical dead heat with Noynoy Aquino.
But then, in the cruelest traditions of Murphy’s law (If something can go wrong, it will), things began to unravel.
Villar’s Senate colleagues pursued accusations against him of using his power and influence as speaker of the House of Representatives and as Senate president to provide undue advantages to his business interests. Among others, the C-5 extension public works project translated into billions drained from the national coffers and poured into Villar’s bank account.
Some nasty punster then came up with an alternative to "Sipag at Tiyaga" -- "C5 at Taga." The last word being a Tagalog idiom for an illicit profit.
Then other punsters went to town, creating funny versions of his "bathing in garbage" story and the one about being so poor, his brother died from lack of medicine.
Some digging into Villar’s background exposed these stories as the product of a copywriter’s over-imaginative mind. That, by itself, violated a cardinal rule in advertising: Make sure your puffery can be supported by facts.
Then stories of land-grabbing and questionable get-rich-quick schemes began to surface. And all Villar and his apologists could do was to dismiss the accusations as "politically motivated."
And for the coup de grace, another punster added two and two together -- namely, Villar and Arroyo -- and concocted the name, Villarroyo. And for the final flourish, they changed his name to Money. MONEY VILLARROYO.
As if that was not enough, the law of unintended consequences has come into play. Villar’s billions in media spending has begun to bother the simple minded masses. "How does he expect to recoup all of that investment???" they have now begun to ask.
If you know something about communications jujitsu or the technique of using your opponents strength against him, then you must agree that this is exactly what has been inflicted on Manny Villar.
The latest SWS survey tells us that Noynoy Aquino, who has not been spending as much as Villar, has surged ahead with a 9-point spread, caused mainly by a significant dive in Villar’s poll ratings. Another survey, this time by Manila Standard, shows an even bigger spread of Aquino: 13 points.
In the face of all these, what are Villar’s options?
OPTION ONE: Fire his creative brain trust. In fact, burn them on a stake for not allowing facts to get in the way of their fiction.
The trouble with that is, Villar can’t be sure that the replacement will be better. In fact, at this stage of the campaign, all the creative brains-for-hire in Manila are already busy on the campaigns of other candidates.
OPTION TWO: Fire the columnists, newscasters, and commentators in the Villar payroll. Apparently, these folks have lost all credibility and anything they say FOR Villar is taken AGAINST him by the public.
The trouble with that is, these AC-DC journalists (attack-and-collect, defend-and-collect) will probably be merrily writing for another batch of presidential candidates the next day. Maybe, Villar should just pay them to STOP WRITING and STOP TALKING.
OPTION THREE: Ressurect Garci and Lintang Bedol and bring back the Hamburjer Man into the Comelec.
Of course, there is a FOURTH OPTION, which Villar may not fully appreciate. And this is the possibility that Gloria Macapagal-Arroyo may have been stringing him along and really has no intentions of handing over the presidency to him. There is a Tagalog phrase for that: "Ginigisa sa sariling mantika." (Frying him in his own lard).
Meanwhile, to revive his spirits, Villar may want to seek the counsel of his Holiness Mike Velarde, who could advise him in impeccable English: "Strong your heart, for in the long of time, you will success!"
Sunday, February 28, 2010
People Power is Vote Power!
For those who failed to join Noynoy at Araneta last thursday, February 25, 2010, I am posting this video for you to watch and enjoy! Note the big difference between the Araneta Center crowd and the crowd at Villar's free concert at the Mall of Asia held on the same day! (If you prefer to watch the video at YouTube, here's the link - http://www.youtube.com/watch?v=azDi8-HIMA8.)
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What's The Big Difference?
A lot!
The Villar camp boasts that the crowd turn out at their concert was a record breaking 120,000! While this may be true, they were there for different reasons other than to show support for candidate Villar!
The crowd at MOA were there enticed by cheap gimmickry concocted by the manipulative Villar Camp!
They were there to watch for free the most popular, and highly paid rock bands in the country who incidentally rarely appear for free in public performances...the free concert offered people a rare chance to see their favorite rock bands for free! Held in the largest mall in Asia, the free concert also attracted a large number of the holiday promenaders and mall shoppers, - naturally! There were also those who went there lured by empty promises of give aways, gifts, and scholarships that they announced would be handed out during the concert! - A promise made by the concert host and known Villar endorser Willie Revillame during his popular noontime show Wowowee (And, if I may add, - in flagrant violation of the Fair Election Act!). Unknown to the concert-goers, the scholarships handed out that night were (according to Villar's own spokesman and top lapdog Gilbert Remulla) scholarships which were awarded long before the campaign period began. The awarding done at the concert was merely ceremonial, according to him!
What a cheap trick indeed, playing on the sorry plight of his own countrymen just for the opportunity to shake the hands of unsuspecting voters and feed their hopes with empty promises!
The crowd at Araneta on the same day may be less in numbers, but they did fill the coliseum to the rafters, while others who could not be accommodated inside the venue held a simultaneous gathering outside and turned the whole Araneta Center yellow! More important than the numbers, everyone who was there came to show their unwavering support for Noynoy Aquino and Mar Roxas tandem as well as for the rest of the Liberal Party's senatorial slate! Everyone who was there is a die-hard fanatic for real change in the country! Everyone who was there came to pledge their undivided loyalty to Noynoy's Yellow Army! Everyone who was there came with a promise to multiply a hundred fold their votes for the Liberal Party's standard bearer!
Friday, January 29, 2010
Siya Na Nga (Animated Version)! Wow!
A Noynoy Aquino Fan came up with this animated version of Noynoy's Campaign Theme "Siya Na Nga". Talking about labor of love...this is truly inspiring. I am posting this for your own appreciation and enjoyment!
Sunday, December 20, 2009
Noynoy Aquino's Platform Of Government
Many things have been said about Noynoy Aquino having no clear cut platform of governance. This is absolutely not true. One needs to view Noynoy's political orientation in the light of the unfinished tasks of the EDSA Revolution that toppled the Marcos dictatorship. Even her mother, Cory Aquino who served as the transition president for one term after the martial law regime knew that the path to the full restoration of genuine democracy after twenty years of repressive rule by Marcos knew that the path to full recovery will be a long continuing process...and required that the subsequent leaders at the helm of government would have the same spirit, the same unrelenting determination, the same thirst for justice and freedom, the same yearning to cleanse our bureaucracy of graft and corruption, the same drive to curtail selfish political ambitions and promote utmost public interest. History will bear truth to the fact that this did not happen after Cory Aquino's term. Instead a consistently regular pattern of backsliding into corrupt ways evident during the Martial law era ensued...and became more evident and blatant (even wrapped up with unsurpassed level of impunity) during the 9n years of Arroyo administration. Because of this,the need to continue the forgotten tasks of EDSA 1 has become the foremost task which whoever comes out of 2010 election need to face.
Unfortunately, among the presidential candidates, only Noynoy remains to be the only presidential candidate who will be approaching the task of nation building with the correct and proper perspective....to continue the unfinished tasks of EDSA!
Noynoy has incorporated all these into a "Social Contract With The Filipino People", his own platform of government.
Unfortunately, among the presidential candidates, only Noynoy remains to be the only presidential candidate who will be approaching the task of nation building with the correct and proper perspective....to continue the unfinished tasks of EDSA!
Noynoy has incorporated all these into a "Social Contract With The Filipino People", his own platform of government.
Wednesday, November 4, 2009
"Hindi Ka Nag-iisa" MTV
Finally, it's on You Tube....the MTV of Senator Noynoy Aquino - A love offering of entertainment and advertising professionals who share Noynoy's advocacy to continue and finish the unfinished tasks of EDSA,1986. Share the video with your friends and relatives. Let us re-kindle the spirit of EDSA!
Friday, October 30, 2009
"Hindi Ka Nagiisa" Music Video on TV Patrol Tonight
Watch out for NOYNOY's Music Video "HINDI KA NAG-IISA" TONIGHT during TV Patrol World at ABS-CBN! Featuring BOY ABUNDA, SHARON CUNETA, BEA ALONZO, OGIE ALCASID, REGINE VELASQUEZ, AI AI DELAS ALAS, ANNE CURTIS, DINGDONG DANTES, MARIAN RIVERA, ERIK SANTOS, MARIEL RODRIGUEZ, BIANCA GONZALEZ AND MORE!
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